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Inspiring Principles

In today’s reality, Culture is gaining a central spin in determining the overall success of an organization. Therefore investing in Culture becomes key, because it is the only real competitive advantage. 

Every Culture challenge is unique, and every solution is unique. Therefore every time it requires co-creation of bespoke solutions. A culture change can be triggered externally, but always needs to be driven internally, in a setting where the organisational development is mainly driven by people who like to develop themselves. People do not learn by telling them what to do. People get active when they are asked. This is the start of engaging people, and activating their internal willingness to learn.

When people are engaged, change occurs through visible actions: small actions, to be done tomorrow, autonomously. Just as important is bringing culture to life through processes and systems, as well as internal & external employer brand. All of this culminates in measurable change: change that animates the strategy, and brings return on investment.

Inspiring PEOPLE


Henno Janmaat,

Creative Engine

Started InspiringPeople in 2010. Involved in 50+ culture transformation projects. 15 years experience in the energy sector. Previously to IP Henno was CEO of Westland Energy Services, which was awareded best energy company of the Netherlands. Lived  and worked in Belgium, Germany and the Netherlands.


Niels Kooi,

Change Accelerator

Niels co-founded InspiringPeople in 2010. Prior to that he was a recognized strategy consultant for 10 years at Arthur D.Little. He is relentless in translating business strategy into tangible and measurable actions. Niels acts as a catalyst in helping customers to drive meaningful and sustainable change.


Rieke Holzapfel,

Strategic Wizard

Rieke’s background as a business strategy consultant trained her to get to the bottom of the matter. With her analytical, inquisitive and open mindset she is dedicated to find answers to challenging questions, as well as the  questions for the answers given. Her tireless dedication to the customer is unparalleled and widely recognized by our clients.


Frédérique Arntz
Mrs. Curiosity


With a background in Cognitive Neuroscience Fréderique brings analytical skills with a human approach. Moreover, she combined her research background with creativity in her previous role as a marketeer at a renown international agency.


Evelina Padervinskaite,
Mindfulness Guru

A psychologist by training, Evelina started her career by various aspects of HR in international contexts, then gravitated towards managing group level projects in Learning & Development, Leadership & Culture Change. Additionally, she brings Emotional Intelligence, Mindfulness, Psychological Safety to the mix.


Erik van 't Hof,   The Energiser

Experienced Board member. CHRO at Pon and KPN. International background in HR Leadership, Culture change and Business Transformation roles. Quickly sees the bigger picture. With his outside in approach, he always brings new insights and innovative solutions to leaders and teams. Erik radiates fun, energy and purpose


Nicky Assmann,
The Optimist

With her background in Change Management, Nicky never fails to challenge people and projects in an honest and supportive way. With her entrepreneurial mind-set she managed interim projects for KLM, ABM AMRO, and Randstad already early in her career. She is an optimistic person and is curious, creative, and determined to find a solution for every situation. 

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Sebastiaan van Rijnsoever,

Sebastiaan is an experienced communicator and leader, brings to the table a rich track record in comms, branding, marketing, (digital) transformation and leadership. Worked for various leading marketing agencies, media companies and larger corporates like KPN and VEON. Sebastiaan is a real team player, flexible, easy going, has an optimistic and forward view on life, always solution oriented. Able to a create fit for purpose and engaging comms strategy, messaging, and story lines.

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Alexander Koll,
The Performer

Leave the comfort zone and trust the process! Alex started his professional journey as a tennis coach when he was 19, and became an actor at the age of 27. From there many doors closed, and always another one opened. Being a Coach, communication trainer, actor, and a people's person for life, Alex always looks forward, trying to find the next solution. Alex loves to dig deep for potential and work as a team player


Bettina Guirkinger,

Millenial Expert

Bettina is fascinated by what brings purpose and meaning to millennials in the workplace. She discovered that boosting collaboration and trust were key ingredients to success and has been travelling the world to deliver trainings on how to create an optimal environment for those to grow.


Ted van den Berg,
Captain of the Ship

Over the past years Ted has been involved with various large complex organizations in Agile transformations. Both in the coaching, management and in an advisory role. Based on personal value and practice. His strength lies in the step-by-step development of organizations, people and culture.


Kris Mackay,
The Coach

From London, to Paris and New York, Kris managed numerous projects for luxury brands like Ralph Lauren & Saint Laurent.
Using his extensive knowledge of 20 years, the natural next step was coaching. He is passionate about driving performance by unlocking people’s true potential.