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Our Purpose

What makes us jump out of bed with a smile every morning (well okay, most mornings)? We have a simple purpose that we feel very passionate about. Work should be great, because work is a big part of our lives, and life is short. Therefore, we want to make work more fun, healthier, safer, and more fulfilling. We do that by developing and implementing vibrant and inspiring company cultures in which people and organisations can flourish and grow.

We are on
a Mission

We inspire to grow, that's our mission!

We want to create a sustainable positive impact and help move organisations forward. With inspiration we fuel organisations with new energy and engagement to make their cultures come to life. We add magic and the wisdom of our InspiringPeople Group to make our programmes unique and vibrant.

We feel successful when we create growth for our clients. Growth towards the goals the organisation has set for itself and its people. This is explicitly not limited to economic growth, but often also involves organisational growth, personal growth, and societal growth.

To build a strong and distinctive company culture, everyone in the organisation plays a pivotal role. A culture is in fact the sum of their beliefs, customs, and behaviours. To be successful in changing a culture, an organisation must engage and inspire its people. We invite them to participate, give them a platform to grow, activate their internal willingness to learn and change themselves. They should feel inspired, connected, and feel part of an organisation. Only then will people commit towards its culture and an even stronger future of the company.

Our Values

Our four values define who we are, colour our character. They also keep us grounded, they feed us, they give us direction.

We continuously develop ourselves and our clients. We are curious, we are smart, and we also dare to listen to our intuition and guts. Based on what we see, feel, experience and learn, we create fresh, new and inspiring insights, solutions and perspectives that move us and our clients forward.

Image by Sincerely Media



We all need freedom, love and nurturing to grow and flourish. At IP we always take care of each other, our partners and clients, as a family. Our bonds go much deeper than just business. We believe in a world of generosity, where sharing is the standard, not taking and keeping things to yourself. Because together we can create great things.

Image by Austin Kehmeier



We are not in it for the money, we are not in it to please, we are in it for the impact. We strongly challenge the request of a client if we feel it is not what they need to grow.

Image by Juan Jose



Achieving Cultural change is not easy, it's super hard work! So, we always go in for the full 300% and even when it gets rough, we don’t give up.

Image by krakenimages


Our Golden Rules

  1. Celebrate good times, come on! 

  2. Give each other space 

  3. You like it, you say it. Give compliments!

  4. Clear is kind, unclear is unkind 

  5. Always dare to try (and fail)

  6. Ask, receive and offer support

  7. Communicate with (and not about) each other 

  8. Respect - do no harm, and take no shit 

  9. We stick to joint decisions 

  10. Manage your energy to be able to inspire 

Golden Rules

We work together for a very specific reason. We want to help companies create cultures in which their people can thrive, and we also want to have fun and work in an environment that provides psychological safety. We designed our values, and our Golden Rules which also reflect this special culture we have and seek for as IP.  


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