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Meet Our Team

Learn more about who we are, and where we are based

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Henno Janmaat

Germany

Having co-founded InspiringPeople in 2010, Henno has been involved in 50+ culture transformation projects, and was previously CEO of Westland Energy Services. He is a culture allrounder, but he especially likes culture mergers and helping companies to truly live their values. He flourishes in storytelling and connecting people so they can inspire each other. Henno lives by the motto of making work more fun!

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Niels Kooi

The Netherlands

Niels co-founded InspiringPeople in 2010 after gaining experience as a recognised strategy consultant, a.o. at Arthur D.Little. Having run dozens of culture transformation programmes, he is a culture veteran, thriving in situations where culture transformation meets complexity, especially when it comes to activating and measuring culture. As a true people-engineer, he acts as a catalyst in helping clients to drive meaningful and sustainable change.

  • LinkedIn
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Adriaan Olsthoorn

The Netherlands

Adriaan is a passionate researcher and organisational consultant with extensive experience in guiding culture and change initiatives across various sectors. He specialises in cultural research, organisational development, and implementing change. His systemic approach focuses on strengthening both organisations and their people. Adriaan combines academic insights with practical applications and is affiliated with several educational institutions.

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Aga Sieradzka

Switzerland

Aga has over 20 years of expertise in people's transformation programmes, delivered within diverse roles in various industries, geographies and cultures. She strongly believes that a culture transformation happens as an outcome of the change of behaviours and relationships. Her purpose is to help individuals grow, by understanding their needs (being the drivers for actions) - and focusing on one of the most unaddressed: the need to belong.

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Bettina Guirkinger

Czech Republic

Bettina is on a mission to bring meaning and purpose to the workspace and the organisation's culture. She has spent the last 15 years designing learning journeys for a wide range of clients: from individuals to startups, to large organisations. Now based in Prague, she delivers trainings in English, French and Spanish to industry leaders across Europe, South America and Southeast Asia through engaging online, offline and hybrid formats.

  • LinkedIn
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Cecilia Harvey

United Kingdom

Cecilia is a UK based Equity, Diversity & Inclusion (ED&I) consultant that partners with Executive Boards and Senior leaders, driving sustainable change. Through the design of an ED&I strategy and programme that is centred around difference as an advantage, Cecilia supports businesses to create inclusive workplaces where diversity of thought, behavioural change and cultural intelligence leverage diversity itself as a catalyst for growth. 

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Catriona McLaughlin

Germany

Catriona is passionate about connecting people, business and purpose for positive change. Building on over 20 years of experience in corporate, agency and consulting environments for change management, digital and cultural transformation and innovation, marketing, journalism, storytelling and media production, she brings strategy to life across industries. She loves developing organisations by unleashing creative energy and sparking collaboration. 

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Charles-Antoine Lewintre

France

Charles-Antoine is a strategy consultant based in Paris with 20+ years of experience. He is passionate about handling company culture in challenging times, such as restructuring, Environmental Societal & Governance (ESG), post-mergers, and transformation programmes. He combines the strategic toolbox with cultural and behavioural specific tools to build, together with clients, long lasting and successful change for companies.

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Charles de Sabran-Pontevès

France

Charles is a trusted advisor helping leaders, leadership teams and Boards to tackle cultural and organisational transformations. Trained as a strategy consultant, he has been involved in more than 100 transformation projects. A curious mind, he thrives at defining  organisations’ culture and at turning transformation projects into meaningful adventures. He set a challenge to himself: bringing the culture analysis into the field of family governance.

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Douwe Buis

The Netherlands

Douwe is a seasoned mediator in business conflicts, a dedicated management coach, and an inspiring advocate for robust teamwork and positive organisational culture. He lives and works by intuition, keenly sensing where strength or doubt resides. He excels at pinpointing these dynamics through close observation, aiming to accelerate and deepen dialogue. His powerful and challenging questions facilitate interactions that lead to meaningful change.

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Enrique Aznar

Spain

Enrique is a lawyer, compliance officer, and sustainability consultant focused mainly on ESG, driven to make positive impact on the world. He has over 20 years of experience in leadership roles in multinational corporations, where he has implemented major culture transformations. He accompanies organisations to identify and achieve their purpose with values-based sustainable cultures and governance. 

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Fernanda Ortega

Spain

Fernanda brings 20+ years of experience as a global HR executive, successfully leading teams from Latin America to Asia. She is specialised in start-up cultures and has always driven transformation, facilitated M&As, and led growth on a global scale. She gets energy from the movement and action towards a clear vision. You can count on her enthusiasm, authenticity, and outside-of-the-box thinking to design a new story.

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Giovanna de Beij

The Netherlands

Giovanna, also known as Coach Gia, was born in Guatemala, raised in Texas, and currently residing in The Netherlands, considers herself a citizen of the world. For 20 years, she has immersed herself in the corporate realm, supporting C-Suite executives, witnessing first hand the challenges different organisations face when undergoing culture transformations. She is a coach and counselor, helping clients and organisations reach their goals no matter how complex.

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Hansch van der Velden

The Netherlands

Hansch is an experienced consultant specialising in strategic communication, culture analysis and change, practical strategy implementation, personal leadership, team development, and crisis management. With a demonstrated history of working in both industry and the public sector, Hansch is skilled in communications strategy and change management. He excels at helping people and organisations find their own unique rhythm on connected stages.

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Ike Fokkema

The Netherlands

Ike is a seasoned HR leader with a background in the chemical, automotive and semiconductor industries. As a co-pilot he has helped leaders and teams realise their vision, mission and strategy with versatile interventions. His passion is to bring culture to life by creating moments that matter. Ike is a SME in developing employee value propositions, leveraging engagement results and fostering diversity, equity and inclusion.

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Inga Crouch

United Kingdom

Inga is a Leadership Coach, Consultant and Facilitator based in
sunny Surrey, UK. She previously held various HR roles up to senior level across diverse sectors spanning hospitality, higher education, tech and charities, providing her with a deep understanding of organisational culture and the complexities of leadership. Driven by a profound purpose, Inga is passionate about fostering connections, enabling teams to flourish and help them unlock their full potential.

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Karsten Wode

Germany

Karsten is a dynamic business consultant with over 10 years of project experience across various industries. Karsten brings a wealth of knowledge and expertise to the table. Karsten's ultimate goal is to support workplace growth by helping people develop themselves, and achieve balance in all aspects of their lives. His biggest strength is his positivity, conceptual speed, and ability to connect with people.

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Marc de Roos

The Netherlands

Marc specialises in behaviour development and organisational change. With expertise in management games and simulations, he drives strategy implementation, team development, and safety culture improvement in high-risk environments. Marc has led impactful safety culture programmes using bespoke simulations to enhance dialogue, and teamwork, in management development, organisational learning, and culture change.

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Marisa Tendero

Spain

Marisa is a trusted advisor who is passionate about helping people and organizations grow. She is an empathetic leader, mentor, and coach, who advocates for conscious leadership. Marisa has over 20 years of experience as a CEO and Vice President, working with multicultural teams and regions. Marisa specialises in Buy&Build and is committed to building a better and more sustainable world by aligning people and companies' values through culture.

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Marlies Dusseljee

The Netherlands

Marlies is a true strategic thinker and connector, shaped by an education in Industrial Design Engineering and a diverse career path. Understanding people’s strengths and what makes them happy at work have always been her interest. Using Design Thinking, she visualises employee journeys, helping organisations to find creative ways to enhance employee experiences that match with the company culture.

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Marloes van den Bosch

The Netherlands

Marloes is passionate about fostering talent and creating positive change. She led a team focused on connecting young talent with international companies. Actively engaged in Citys Consultancy, she collaborates on strategic projects for businesses. With a strong interest in HR and consultancy, she is dedicated to shaping better company cultures. She is currently pursuing her Master's in Strategic Management.

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Massimiliano Santamaria

Italy

Massimilliano is a Milan-based experienced HR expert, with an analytical background, with over 20 years of experience in the financial sector. He is specifically dedicated to HR consultancy, people metrics and culture measurement. He is passionate about the cross-section of innovation and transformation, with an interest in technology for people, and is inspired by those who bring a fresh perspective to work.

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Michiel Duyfjes

The Netherlands

Michiel has over fifteen years of experience in HR-development & change management, which makes him an expert in creating learning cultures for sustainable growth. Helping organisations and employees in their development is what makes Michiel tick. He loves to work on creating innovative strategies and concepts with his realisation power, refreshing ideas, and drive, and has a keen eye on upcoming trends in the HR industry.

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Natalie Boudou

Switzerland

Natalie is an Executive Coach and Consultant based in Switzerland. She is half English, half French and has 2 grown up children. She has over 30 years' experience in the corporate world working in senior management roles as a corporate lawyer and then as a specialist in media relations. In 2012 Natalie made a transition into the world of executive coaching and consulting, working with organizations to build caring, inclusive, and emotionally intelligent cultures. 

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Patrick van der Aa

The Netherlands

Patrick has enjoyed international and commercial leadership roles at Unilever, Starbucks and FrieslandCampina. He has lead large teams in complex businesses, and is passionate about driving impact with and through others. He has experienced the pleasure and pain of collaboration and was involved in several large organisational and cultural transformations. He is expert in AI based diagnostics to improve collaborative workflows and productivity. 

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Renske Vermeer

The Netherlands

Renske's passion for the transformative power of company culture began at STAR, Europe's largest study association, discovering the deep impact of culture on organisational success. Motivated by this experience, she pursued her Master's degree in People, Organisations & Change. Renske is determined in her belief that a well-defined culture is essential for achieving results. For her, it's clear: culture comes first, results will follow soon.

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Siobhán Godden

United Kingdom

Siobhán is half Irish, grew up in Saudia Arabia and travelled round the world in her 20’s. She has 20+ years’ experience working in generalist HR. Having worked predominantly in the Engineering sector, where innovation and transformation is the key to success, she's passionate about embedding the principles and values into the fabric of an organisation to foster a culture where creativity and innovation can flourish.

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Ted van den Berg

The Netherlands

Ted has been involved in a large series of complex Agile Transformations, in a multiple-decade stretching career, in coaching, management and consultancy roles. Based on his personal values and practices, he beliefs in the practical added value that an Agile mind-set and way of working can deliver to organisations across industries. Ted's strength lies in the structural change of organisations, people and culture.

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